A group of Nanyang Technological University (NTU) students are running a communication campaign, The Bone Bank, targeted at middle-aged women and aimed at reducing the risk of osteoporosis, a disease that weakens bones. It was launched in January as part of a final-year academic project. The Bone Bank, a collaboration with SKH, advocates a "CDE" approach, which promotes the consumption of adequate calcium, vitamin D, and exercise to reduce the risk of osteoporosis.
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