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Home > News Room > Media Releases > 2008 Media Releases
 
2008 Media Releases
 
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Breast Cancer Awareness Month (BCAM) October 2008 ~ focuses beyond women with high risk of getting breast cancer. Campaign targets the family and loved ones
Saturday, October 04 2008

  • Breast cancer is on the rise and remains one of the major killers
  • Preventive screening holds the key to combating the disease

  • Family support can make a difference in encouraging women to go for regular screenings

    Singapore, 04 October 2008 – There is an increase in the number of newly diagnosed breast cancer cases and breast cancer deaths according to latest official statistics. There were 627 new cases reported from 1968 - 1972 and it rose to 6773 new cases from 2003 to 2007 . The number of deaths resulting from breast cancer increased from 193 from 1968 – 1972 to 1566 for 2003 – 2007.

    To arrest this trend, women who are at high risk of getting breast cancer must go for regular preventive screening because early detection will enable the disease to be treated and cured.

    This year, the national Breast Cancer Awareness Month Committee (BCAM) is targeting its campaign to include family members and loved ones to seek their support to get the women in their lives to go for such screenings.

    The BCAM committee comprises of representatives from the National Cancer Centre Singapore (NCCS), Breast Cancer Foundation (BCF), Singapore Cancer Society (SCS), and The Cancer Institute, National Healthcare Group (TCI, NHG). Today the campaign is officially launched by the Guest-of-Honour Dr Vivian Balakrishnan, the Minister for Community Development, Youth and Sports.

    He will also flag off the Reebok Pink Ribbon Walk today, which starts from Raffles Landing Site, Empress Place, at 5pm.

    This is the 11th year for BCAM, which has come out with this year’s campaign slogan: “The Women In Our Lives”.

    Dr Ho Gay Hui, chairperson for this year’s BCAM Committee said, “Treatment for early stage breast cancers have very good outcomes and thus early detection would be key to better survival. Data shows that almost 60 percent of women with DCIS , and half of women with stage-one breast cancers, underwent breast-conserving surgeries . Having adjusted for ethnicity, type of surgery, and admitting hospital, DCIS and stage-one invasive cancers had better survival within three-year after diagnosis than late stage invasive cancers (stage two to stage four) .”

    Dr Ho, who is also Senior Consultant and Breast Surgeon at the NCCS, added that based on her clinical experience, patients who have strong family support also tend to do better.

    Breast cancer can develop at any time. As such, screening should not be once-off. It is important for women to go for screening at the recommended intervals. Women aged 50–69 are strongly encouraged to go for regular mammography once every two years while women aged 40–49 may go for screening once a year. This is so that if cancer develops, there is a higher chance of finding it as early as possible.

    “Screening mammography is the most effective tool in the early detection of breast cancer. It can detect early changes in the breast that may not be felt by hands,” said Dr Shyamala Thilagaratnam, Director for Healthy Ageing Division at Health Promotion Board. To make mammography screening more accessible and affordable, the Health Promotion Board has an all-year subsidised screening programme, BreastScreen Singapore (BSS), for mammograms done at the X-ray centres of the polyclinics.

    “Based on the year 2007 National Health Surveillance Survey, only 41.0 % of women aged 50-69 years reported going for a mammogram in the past two years and data from the subsidised screening programme showed that only 48.1% of women aged 50-69 years go for their re-screen at the recommended screening interval,” added Dr Thilagaratnam.

    Aiming to improve early and regular screening rates, the BCAM committee thus extends its focus to include encouraging family support and motivation from the loved ones at home to make a difference in getting women, especially those 50 years and above, who are at higher risk of breast cancer to go for regular screening.

    To complement the BCAM efforts, different screening centres are offering discounted mammography screening (See Annex 1) and the BCAM committee is organising a variety of exciting activities (See Annex 2) to highlight the key messages of the awareness month. The activities are supported by Health Promotion Board, and made possible with the help of several kind sponsors (See Annex 3).

    Enclosed: Annex 1 - Listing for Discounted Mammogram Screening, Annex 2 - Calendar of Activities, Annex 3 - BCAM 2008 Sponsors List

    For more details and photos on the the BCAM English Forum and Workshop held at NCCS, please click [here].

     
     
     
     
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